Managing Culture Change
What: Every organization has its own culture: recognizable patterns of thinking and acting. Because culture is rooted in an organization's successes - "how we got here" - it tends to evolve slowly and often only when spurred by significant struggle or failure. Proteus' process for managing culture change gives leaders greater control over the pace and direction of this evolution. It enables them to map and prioritize shifts for cost-effectiveness and impact. At the heart of the approach is the practical reality that changing culture means changing behavior, and requires much more than telling people how they should behave. We partner with our clients to find specific ways to make it easier, more rewarding, and more "normal" for people to act in ways that support the new culture.Why: Often, when leaders get clearer about the future they want to create for their business, they realize that the organization's current culture won't support the changes needed to achieve that future; the existing culture may even be a formidable barrier to change. Clients use this process as a practical means to evolve their culture towards alignment with their hoped-for-future.
Who: The process for managing culture change is most useful in organizations where the current culture has created ways of thinking and behaving that limit the organization's success. It's also useful in mergers and acquisitions, where being clear about the cultural expectations - and making it rewarding, easy and popular to fulfill them - can help significantly to smooth the transition.
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