A new vision

One client company is highly respected for their focus on caring for employees and customers. They have achieved tremendous success within a specific market, but the CEO recently realized that their approach might limit future growth. Their challenge: to envision a new future that includes significant increases in scale and profitability while maintaining their core values.

We first spoke with senior managers individually. There was consensus about the need for change, but disagreement about what the changes should look like. Proteus designed an off-site meeting that allowed them to build on their common understanding to create an agreed-upon vision for their organization's future.

During the off-site, the team not only clarified their vision, but also why they wanted to achieve it. This approach ensured that the group would incorporate the core values they were committed to maintaining into their visioning and planning.

They crafted a comprehensive vision and strategy that protected their current strengths while mapping future growth. They saw how they could support the existing properties, while expanding their brand in a way that would require less of their hands-on attention--yet still provide the wonderful experience customers have come to expect from them.

The senior team is excited about the potential that this new vision implies--both for growth and for sharing their unique approach with a wider public. We're now working to support them in implementing this strategic shift throughout the organization.

Explore Proteus tools for clarifying vision and strategy

Next Case Study: Developing organizational depth

Clarifying Vision & Strategy

In order to be ready for the future, people need to know where their organization is going and how it will get there. We help leaders articulate their vision of the future and engage everyone in achieving it.

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Leader Readiness

It's your team saying
We're with you – let's go. It's knowing you're worthy of their trust. It's charting a course for the future, and working together to get there.

You can be ready.

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